Come and see how the internet has changed the way that people decide what, where and when to buy. We are now in the era of the Buyers Journey, which has put the consumer in charge, not the vendor. This has meant that vendor marketing has needed to adapt to the new paradigm. In this talk Peter Strohkorb will outline the changes in buyer behaviour that have occurred, where they are leading us, and how successful marketers are responding to these changes.
Speaker: Peter Strohkorb